what is citation in local seo: A citation is an online reference to your business’s name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business.
Unlike links though, citations don’t need to be linked to your business’s website in order for you to be credited for them:
so if you need to rank better you need to have your phone address and name for your business
you can manual add it to local seo engines that we will describe it later